My noteboek
I read and write about sales, marketing, product development. In addition, here I share my experiences about living with Traumatic Brain Injury (TBI) caused by a brain tumor. On this site you will find a small part of my notes but also the tools I use. I wish you much reading pleasure and inspiration!

Audience Canvas

The Audience Canvas helps organizations describe change in such a way that it is clear to any chosen audience what the proposition consists of. The Audience Canvas helps you strengthen your message. You need a good message to bring in customers. With the Audience Canvas you can better convince people.

Duration:

± 180 minutes

Difficulty:

Participants:

± 4-6

Author:

Christoph Niemann - Ruud Olijve

Download as a pdf (free)

How to use the Audience Canvas?

We created this canvas to make it easier to build a story that people want to listen to. The PowerPoint presentations you give probably lack the emotional depth and impact you want to build into a story. However, the stories we design can be told through PowerPoint!

Like the other tools on this website, the canvas allows you to collaboratively design stories that resonate: using visual, engaging, insightful, controlled and inspiring elements.

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