The Audience Canvas helps organizations describe change in such a way that it is clear to any chosen audience what the proposition consists of. The Audience Canvas helps you strengthen your message. You need a good message to bring in customers. With the Audience Canvas you can better convince people....

A brand archetype provides clarity about the brand DNA and guidance for an effective, consistent brand strategy. The target audience recognizes what the brand stands for, what values it embodies. This is crucial at a time when it is very difficult to differentiate on the basis of basic attributes and benefits. This canvas can be used not only for organizations but is also very useful for individual professionals....

The Business Model Canvas is a tool to help you understand a business model, in a simple and structured way. Using this canvas leads to insights about the customers you serve, what value propositions are offered through which channels, and how your business makes money....

The Customer Journey is used by organizations to create a clear picture of the steps their target audience goes through to become and remain customers. It helps organizations set up their marketing more effectively or design new customer processes....

The Eisenhower Matrix helps you to do the right activities (good time management). It gives you more focus and concentration in your work; in short, you work smarter when you complete this tool. This matrix is named after Dwight D. Eisenhower, former president of the United States. He once said, "I have two problems, important problems and urgent problems. The urgent ones are never important, and the important ones are never urgent.' The Eisenhow...

The growth canvas helps organizations develop valuable propositions. But how do you develop products and services that customers really want? To apply the principles of a winning proposition, a tool has been developed, the Growth Canvas. This tool supports companies to change perspective from inside-out to outside-in thinking and (re)discover the added value....

A Job Story is a powerful way to facilitate team conversations when designing products. They are designed to describe the customer's tasks in such a way that the core remains. Jobs Stories encourage the product design process to focus on context, causality and motivations rather than assumptions, subjectivity, personas and implementations....

Helping a product team see a market through a Jobs-to-be-Done lens is often a transformational experience. This training canvas can help drive that transformation — and company growth....

Logical 
levels
 (based
 on 
Gregory
 Bateson
 and 
Robert
 Dilts)
 
 How
 to
 think 
on 
a 
higher 
level.
 An 
insight 
into 
the 
logical 
levels 
associated 
with 
learning 
is 
of 
benefit 
to 
the 
enhancement 
of 
the
 personal
ability 
to 
learn 
and 
the 
enhancement 
of 
the 
ability 
of 
others 
to 
learn.
 The 
effect 
of �...

Personal values help you create an even more enjoyable (working) life. For example, if your job does not align with your personal core values, this can start to rub and chafe in the long run. So getting clear on your personal values is a must. Getting started with finding your values? This canvas will help you get started. Personal values indicate what you find most important in your life. It is what you really stand for: it is your 'fire' or 'e...

The postioning canvas helps organizations segment distinctively. Segmenting based on traditional criteria unfortunately have poor predictive value for success. A better approach is to select based on problems customers are struggling with. You look for problems that cause your customers to make insufficient progress. Progress they do crave. Because customers are always striving to solve their problems....

The purpose of this canvas is to monitor all aspects of the product. These aspects range from development to sales to creating an implementation and execution plan. The canvas model can help product management professionals describe project activities in a roadmap. The Product Management Canvas helps monitor the progress of product development. The product manager can use this canvas during the development process to hone product development. Sim...

In a sales design sprint, you'll spend 6 weeks working through the key steps towards a fully implemented new sales process. In the program we will look at how you can become more relevant to your customer and how you can ensure that customers continuously find their way to your product or service. This will ultimately result in a sales process that improves your organization's position of authority in the market, sells more efficiently and effect...

Years of observing, leading and consulting small teams made me realize that it is not the lack of knowledge that makes effective teamwork so difficult. It is the difficult questions themselves that are not asked at the right time. The naturalness of forming groups and acting as one sometimes makes it difficult to discover real challenges in building, maintaining and developing great teams. He Team Canvas is built as a reflection on our experience...

This canvas is not about kicking off a complaint parade.  It’s designed to gather information about improvements. Sailboat Canvas is a short and clear way to determine what your employees or clients don’t like about a product or service, or what stands in the way of a shared goal....