Customer Journey Canvas

The Customer Journey is used by organizations to create a clear picture of the steps their target audience goes through to become and remain customers. It helps organizations set up their marketing more effectively or design new customer processes.

Duration:

± 60 minutes

Difficulty:

Participants:

± 4-6

Author:

Ruud Olijve

Download as a pdf (free)

How to use the Customer Journey Canvas?

The customer journey is a series of steps — starting with brand awareness before a person is even a customer — that leads to a purchase and eventual customer loyalty. Businesses use the customer journey to better understand their customers' experience, with the goal of optimizing that experience at every touchpoint.

Terug naar het overzicht