Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
Prediction is difficult - particularly when it involves the future. – Mark Twain When future scenarios are needed to future-proof an organization, people go to work to analyze what could happen in their market. They put together a team…
06-05-2024
When British Prime Minister Harold Macmillan was asked what the greatest challenge for a statesman was, he replied, “Events, dear boy, events.” The same is true for most leaders, organizations but also for ourselves. Events happen to…
01-05-2024
The way to get good ideas is to get lots of ideas and throw the bad ones away. – Linus Pauling It is sometimes very good to have a bad idea and try it out anyway. You learn from that. Cold feet cause us not to move and miss…
29-01-2024
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them,…
08-09-2023
It is not all doom and gloom around the current high inflation rate. We have to get used to the fact that prices will rise sharply for years to come. But the ghost of inflation can even be a good thing. When a company is faced with…
19-07-2022
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. – William Arthur Ward An awful lot is happening right now. We live in a world characterized by distrust, gridlocked healthcare,…
16-07-2022
A beautiful summer day, a perfect day for the beach. The youngest children play safely in the waterline, busy with shovels and buckets. Today is one of those days when the most beautiful sandcastles are created. With the greatest effort…
24-06-2021
Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…
06-06-2021
Turned thousands of times. After each wash, the end comes closer. Time asks kindly for replacement. When not heard, time takes control. The washing machine is forced to stop. Dryer and refrigerator are purchased together. In solidarity…
04-06-2021
Are you familiar with the book “Holes” by Louis Sachar? It's about prison life at Camp Green Lake where American youth prisoners toil under the scorching sun. In the Texas desert, they hack, chop and dig for months with nothing but…
03-06-2021
An economic crisis is timeless. Every now and then, all economies worldwide are hit by a brutal recession. This happened with the stock market crash of 1987, the dotcom bubble in 2000 and the banking crisis in 2008. In recent years it…
28-05-2021
On a stormy Sunday afternoon in April, I walk along the coast. The wind rages over the waves. Waves with white heads smash themselves on the beach. Again and again. With the wind in my head, I walk along the waterline. It is striking…
27-05-2021
“ In the end I thought, I'm going to stop this program. It's a very good program, I think. At least a lot has been achieved, let me put it more modestly. But fifteen years is fifteen years. It is beautiful, it was beautiful and has been…
11-12-2020
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