From thinking to doing

Canvases

Choose a canvas, learn how to use it and receive the PDF by email.

15 canvases

Customer insight

Audience Canvas

Define your audience and explore what your message means to them.

View canvas Audience Canvas

Strategy

Brand Identity Canvas

Explore your organisation’s identity and the brand archetype that fits it.

View canvas Brand Identity Canvas

Strategy

Business Model Canvas

Bring your value proposition, customers, activities and revenue model together on one page.

View canvas Business Model Canvas

Customer insight

Customer Journey Canvas

Map touchpoints, customer needs and experiences.

View canvas Customer Journey Canvas

Personal development

Eisenhower Matrix

Sort tasks by urgency and importance to decide what to do, schedule, delegate or eliminate.

View canvas Eisenhower Matrix

Strategy

Growth Canvas

Connect your core customer, offer and market insights to identify a direction for growth.

View canvas Growth Canvas

Customer insight

Job Stories Canvas

Connect a customer situation with functional, emotional and social goals.

View canvas Job Stories Canvas

Customer insight

Jobs-to-be-Done Canvas

Explore the progress your customer is trying to make in a specific situation.

View canvas Jobs-to-be-Done Canvas

Personal development

Logical Levels

Explore change through environment, behaviour, capabilities, beliefs and identity.

View canvas Logical Levels

Personal development

My Values Circle

Explore the values that guide your work and personal life.

View canvas My Values Circle

Strategy

Positioning

Explore the needs and attributes that make your offer distinctive.

View canvas Positioning

Product development

Product Canvas

Connect product vision, audience, value creation and next development steps.

View canvas Product Canvas

Collaboration

Sailboat Canvas

Discuss what moves you forward, what holds you back and what could improve.

View canvas Sailboat Canvas

Strategy

Sales Design Sprint

Develop an offer and sales approach for one specific audience.

View canvas Sales Design Sprint

Collaboration

Team Canvas

Discuss goals, roles, values and working agreements within your team.

View canvas Team Canvas