Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
Organizations that want to shape their growth ambitions tackle this on a grand scale from time to time. The familiar marketing mix with the 4-P's - Product, Price, Place & Promotion - is dusted off, customer journeys are made,…
12-03-2025
"I like to listen. I have learned a great deal from listening carefully. Most people never listen." Ernest Hemingway And then there was PowerPoint ... admittedly in 1987 under the name Presenter and not yet owned by Microsoft. After…
17-02-2025
"Life can only be understood backwards; but it must be lived forwards." Søren Kierkegaard It has been fifty years since my father and I regularly went to a toy store in our small village on weekends to score a Matchbox car. Even larger…
13-02-2025
‘Truth, like light, dazzles. Lie, on the other hand, is a beautiful twilight that raises every object.’ The Fall - Clamence (Albert Camus) Monsieur Albert Camus, Auriez-vous l'amabilité d'accepter cette lettre? You may not be waiting…
03-01-2025
Waiting, she looks around, not knowing what the outcome behind this door will bring. Will she keep the door closed or is her curiosity for change simply too great? Her hand grips the door handle forcefully, determined to open the door.…
30-09-2024
“Work hard in silence, let your success be your noise.” Anonymous Work hard in silence and resounding success will follow. Don't talk about your plans and tactics with others. A field general does not let the enemy know his plans on the…
04-07-2024
A director at a health insurance company once told me the best way to make the board cheerful: give them the feeling that everything is under control and, above all, don't saddle them with a problem. If you do that, they quickly think,…
04-07-2024
"No risk, no story. No guts, no glory." Ruud Olijve This is the only real question that should matter within marketing. The only criterion that matters. That you really know how to surprise customers, do something new or funny. No more…
04-07-2024
We all face conflicts from time to time; there is nothing wrong with that in itself. Yet conflicts often make us feel bad. Especially if there have been unpleasant experiences surrounding conflicts such as arguments, resentment and…
15-06-2024
“Philosophy interprets, science explains, but art shows, and that which it cannot say.” – Willem Brakman We can agree that Isaac Newton did not invent gravity. It was always here, but he gets some credit for naming and describing it.…
16-05-2024
“You will meet two kinds of people in life: ones who build you up and ones who tear you down. But in the end, you will thank them both” Unknown There are CLEARLY two kinds of people in the world.... Those who make your life easier and…
16-05-2024
"Do what you do so well that they will want to see it again and bring their friends." – Walt Disney Retention marketing is a strategy that focuses on retaining existing customers and encouraging repeat purchases. It is an important part…
08-05-2024
Prediction is difficult - particularly when it involves the future. – Mark Twain When future scenarios are needed to future-proof an organization, people go to work to analyze what could happen in their market. They put together a team…
06-05-2024
When British Prime Minister Harold Macmillan was asked what the greatest challenge for a statesman was, he replied, “Events, dear boy, events.” The same is true for most leaders, organizations but also for ourselves. Events happen to…
01-05-2024
Marketers are often judged on the inflow of new customers, leaving customer retention greatly underemphasized. Bringing in switchers is what counts. Unfortunately an annoying characteristic of switchers is that they keep moving and…
31-03-2024
The man behind the desk in the blue suit looked at me cynically. “So you are the one who is finally growing our business?” With these words dripping with distrust, I was welcomed by the production manager. The company where I started…
25-02-2024
The way to get good ideas is to get lots of ideas and throw the bad ones away. – Linus Pauling It is sometimes very good to have a bad idea and try it out anyway. You learn from that. Cold feet cause us not to move and miss…
29-01-2024
You are what you feel! Our senses play a relevant role in generating our feelings and even determine our behavior. How? Whatever we perceive with our senses will directly drive our hormone system. Hormones are small but very powerful,…
27-11-2023
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