Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
When British Prime Minister Harold Macmillan was asked what the greatest challenge for a statesman was, he replied, “Events, dear boy, events.” The same is true for most leaders, organizations but also for ourselves. Events happen to…
01-05-2024
It is not all doom and gloom around the current high inflation rate. We have to get used to the fact that prices will rise sharply for years to come. But the ghost of inflation can even be a good thing. When a company is faced with…
19-07-2022
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. – William Arthur Ward An awful lot is happening right now. We live in a world characterized by distrust, gridlocked healthcare,…
16-07-2022
A beautiful summer day, a perfect day for the beach. The youngest children play safely in the waterline, busy with shovels and buckets. Today is one of those days when the most beautiful sandcastles are created. With the greatest effort…
24-06-2021
Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…
06-06-2021
Turned thousands of times. After each wash, the end comes closer. Time asks kindly for replacement. When not heard, time takes control. The washing machine is forced to stop. Dryer and refrigerator are purchased together. In solidarity…
04-06-2021
Are you familiar with the book “Holes” by Louis Sachar? It's about prison life at Camp Green Lake where American youth prisoners toil under the scorching sun. In the Texas desert, they hack, chop and dig for months with nothing but…
03-06-2021
“ In the end I thought, I'm going to stop this program. It's a very good program, I think. At least a lot has been achieved, let me put it more modestly. But fifteen years is fifteen years. It is beautiful, it was beautiful and has been…
11-12-2020
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