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Thoughts to take further

Notebook

I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.

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5 publications
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No one can predict the future

Prediction is difficult - particularly when it involves the future. – Mark Twain When future scenarios are needed to future-proof an organization, people go to work to analyze what could happen in their market. They put together a team…

06-05-2024

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Good to have a bad idea

The way to get good ideas is to get lots of ideas and throw the bad ones away. – Linus Pauling It is sometimes very good to have a bad idea and try it out anyway. You learn from that. Cold feet cause us not to move and miss…

29-01-2024

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Ode to the misfits!

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them,…

08-09-2023

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Help, my business model is broken!

An economic crisis is timeless. Every now and then, all economies worldwide are hit by a brutal recession. This happened with the stock market crash of 1987, the dotcom bubble in 2000 and the banking crisis in 2008. In recent years it…

28-05-2021

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Marketing must embrace real change!

On a stormy Sunday afternoon in April, I walk along the coast. The wind rages over the waves. Waves with white heads smash themselves on the beach. Again and again. With the wind in my head, I walk along the waterline. It is striking…

27-05-2021