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Thoughts to take further

Notebook

I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.

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7 publications
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The power of listening

"I like to listen. I have learned a great deal from listening carefully. Most people never listen." Ernest Hemingway And then there was PowerPoint ... admittedly in 1987 under the name Presenter and not yet owned by Microsoft. After…

17-02-2025

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Are people really going to be surprised by this?

"No risk, no story. No guts, no glory." Ruud Olijve This is the only real question that should matter within marketing. The only criterion that matters. That you really know how to surprise customers, do something new or funny. No more…

04-07-2024

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It's not about who started, but about who stopped

We all face conflicts from time to time; there is nothing wrong with that in itself. Yet conflicts often make us feel bad. Especially if there have been unpleasant experiences surrounding conflicts such as arguments, resentment and…

15-06-2024

ArticleStories

Hormones & Marketing

You are what you feel! Our senses play a relevant role in generating our feelings and even determine our behavior. How? Whatever we perceive with our senses will directly drive our hormone system. Hormones are small but very powerful,…

27-11-2023

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Tug of war or cooperate?

Agitated, you grab the rope with only one goal, getting the opponent over the line! The heels you kick deep into the sand. White knuckles on your hands show how vigorously you grip the rope. The game is simple, to win you must pull the…

29-06-2021

ArticleStories

Pitch your plan, know your audience!

‘Shall we go away for a wonderful weekend?’ I will not let this question pass me by. A wonderful weekend away. Berlin, Vienna or Oslo! The laptop opens quickly. Ready to find a beautiful destination. The energy buzzes through my body…

29-05-2021

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Brands with a recognizable character

During my holiday in the south of France, I strolled along the boulevard with my daughters. The sun had done its job very well that day and allowed itself to sink into the evening. It had been a beautiful summer day. To end the day, my…

16-05-2021