Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
"Do what you do so well that they will want to see it again and bring their friends." – Walt Disney Retention marketing is a strategy that focuses on retaining existing customers and encouraging repeat purchases. It is an important part…
08-05-2024
Marketers are often judged on the inflow of new customers, leaving customer retention greatly underemphasized. Bringing in switchers is what counts. Unfortunately an annoying characteristic of switchers is that they keep moving and…
31-03-2024
You are what you feel! Our senses play a relevant role in generating our feelings and even determine our behavior. How? Whatever we perceive with our senses will directly drive our hormone system. Hormones are small but very powerful,…
27-11-2023
The very best time of the year has arrived. Enjoying a well-deserved vacation. You are really looking forward to it. The preparation, the trip, the destination, everything has been arranged down to the last detail. This promises to be…
17-06-2021
In the factory we make cosmetics, in the store we sell hope. –– Charles Revson: founder of Revlon. It starts with letting go of the belief that your customer is even remotely interested in the features of your product or service. Your…
05-06-2021
There is “brainstorming” in almost every organization. This popular method causes the walls of an office space to be filled with dozens if not hundreds of post-it notes within an hour. The most important ground rule during a…
05-06-2021
We make choices every day. It starts at breakfast; a sandwich or a yogurt? What are we eating tonight? Should I switch health insurance companies this year? Consumers like to have some choices. It provides a sense of security and…
03-06-2021
Why are people so eager to buy new things? That's because people want progress in their lives. If they have realized that this is possible with your product, they are more than willing to buy from you. Most people, just like…
29-05-2021
The idea of waking up early and sitting down at your desk with a fragrant cappuccino early, knowing what needs to be done that day and what you need to move to gives an energetic feeling in itself. While the day has not even started you…
27-05-2021
This is an urgent call for corporate espionage. That, like a real James Bond, you are appropriating information about a competing company, with the aim of gaining a competitive advantage. Today's smart technologies make corporate…
02-12-2020
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