Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
The man behind the desk in the blue suit looked at me cynically. “So you are the one who is finally growing our business?” With these words dripping with distrust, I was welcomed by the production manager. The company where I started…
25-02-2024
Point of sale proposition (POSP) involves promotional materials and distribution channels that support the sale of your products. Giving an extra push to the customer to make a purchase. Always with the goal of increasing the attention…
19-07-2022
Bad distribution, not bad goods, is the main reason for failure - Peter Thiel Distribution is all about being visible enough to your target audience and then how to cleverly distribute your products to them. Because if you want to be…
18-07-2022
To grow, you need customers. This seems like a simple task but in practice is often more difficult than thought. You've pulled out all the stops lately without great success. New impetus is more than welcome in such a situation. Just to…
22-06-2021
It is a drizzly Monday morning. With firm steps, I run up the stairs to the platform. An overcrowded platform waits apathetically for what is to come. Soon the crowd on the platform starts moving nervously. The headlights approaching in…
27-05-2021
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