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Thoughts to take further

Notebook

I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.

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10 publications
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Discover or invent

“Philosophy interprets, science explains, but art shows, and that which it cannot say.” – Willem Brakman We can agree that Isaac Newton did not invent gravity. It was always here, but he gets some credit for naming and describing it.…

16-05-2024

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No one can predict the future

Prediction is difficult - particularly when it involves the future. – Mark Twain When future scenarios are needed to future-proof an organization, people go to work to analyze what could happen in their market. They put together a team…

06-05-2024

NoteCreate

Good to have a bad idea

The way to get good ideas is to get lots of ideas and throw the bad ones away. – Linus Pauling It is sometimes very good to have a bad idea and try it out anyway. You learn from that. Cold feet cause us not to move and miss…

29-01-2024

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Ode to the misfits!

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them,…

08-09-2023

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Inflation creates innovation!

It is not all doom and gloom around the current high inflation rate. We have to get used to the fact that prices will rise sharply for years to come. But the ghost of inflation can even be a good thing. When a company is faced with…

19-07-2022

NoteBuild

Reflect and learn!

Organizations optimize their self-interests. Little concerned with gaining real insights. Reflecting and learning to embrace feedback will go a long way. Purposely go from efficient to effective. Stop exuberantly adoring KPIs or other…

17-02-2022

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Without innovation, everything becomes a commodity

Today once again a whole stack of advertising flyers fell on the doormat. The discount offers scream for attention from the hallway. Three for ten euros, twenty-five percent off or two for one.... The traveling price circus had once…

29-06-2021

NoteCreate

Share your ideas

Do you have an idea to improve the world? Or do you see opportunities to create an innovative service? Are you still looking for partners? Are you looking for the right people to join your team? Then share your idea now. Just write a…

11-06-2021

ArticleCreate

How can you become more creative?

Philosophy indicates, Science explains, But art shows, and that which it cannot say. - Willem Brakman How creative are you? How creative are they at your work? What about your friends? Ask. You may be surprised by the answers. Through…

09-06-2021

ArticleCreate

Jobs to be Done (JTBD) creates better product ideas

There is “brainstorming” in almost every organization. This popular method causes the walls of an office space to be filled with dozens if not hundreds of post-it notes within an hour. The most important ground rule during a…

05-06-2021