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I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.

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Balancing is a verb!

Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…

06-06-2021