Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
Today once again a whole stack of advertising flyers fell on the doormat. The discount offers scream for attention from the hallway. Three for ten euros, twenty-five percent off or two for one.... The traveling price circus had once…
29-06-2021
There is “brainstorming” in almost every organization. This popular method causes the walls of an office space to be filled with dozens if not hundreds of post-it notes within an hour. The most important ground rule during a…
05-06-2021
In the factory we make cosmetics, in the store we sell hope. –– Charles Revson: founder of Revlon. It starts with letting go of the belief that your customer is even remotely interested in the features of your product or service. Your…
05-06-2021
Why are people so eager to buy new things? That's because people want progress in their lives. If they have realized that this is possible with your product, they are more than willing to buy from you. Most people, just like…
29-05-2021
An economic crisis is timeless. Every now and then, all economies worldwide are hit by a brutal recession. This happened with the stock market crash of 1987, the dotcom bubble in 2000 and the banking crisis in 2008. In recent years it…
28-05-2021
The idea of waking up early and sitting down at your desk with a fragrant cappuccino early, knowing what needs to be done that day and what you need to move to gives an energetic feeling in itself. While the day has not even started you…
27-05-2021
We love flowers. Giving roses, tulips, lilies and other flowers ensures that we make people happy. But when are flowers, flowers and when are weeds? What makes a flower different from flowering weeds? When a flower is seen as a flower…
27-05-2021
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