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Thoughts to take further

Notebook

I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.

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8 publications
ArticleStories

Hormones & Marketing

You are what you feel! Our senses play a relevant role in generating our feelings and even determine our behavior. How? Whatever we perceive with our senses will directly drive our hormone system. Hormones are small but very powerful,…

27-11-2023

Personal storyPersonal

Why do I write?

Even at a young age, I could become completely absorbed in all kinds of stories. In my youth, it was the adventures of Old Shatterhand that I could dream away at. The German writer Karl May had given himself the lead role in his…

06-06-2021

ArticleCreate

No unique product. No unique message. No problem!

Do you ever wander around on social media? The sheer number of sponsored posts from all kinds of coaches is striking. The message from them is essentially the same? They all promise golden mountains of success and new client…

03-06-2021

ArticleStories

Pitch your plan, know your audience!

‘Shall we go away for a wonderful weekend?’ I will not let this question pass me by. A wonderful weekend away. Berlin, Vienna or Oslo! The laptop opens quickly. Ready to find a beautiful destination. The energy buzzes through my body…

29-05-2021

ArticleStories

Success begins with a good story

“Facts tell, but stories sell”. Even in ancient times, stories had an important role. People have always loved telling and relaying stories. It is a powerful tool, even for organizations. For example, a good story propels your sales. It…

27-05-2021

ArticleStories

Experience creates connection

It is summer 2001 and I walk somewhat hesitantly into the small barbershop Figaro on Begijnensteeg in Amsterdam. This salon was on a side street of the busy Kalverstraat. The moment I close the door behind me I imagine myself in an…

27-05-2021

ArticleCreate

Brands with a recognizable character

During my holiday in the south of France, I strolled along the boulevard with my daughters. The sun had done its job very well that day and allowed itself to sink into the evening. It had been a beautiful summer day. To end the day, my…

16-05-2021

ArticleCreate

Karaoke or character?

The last evening of my fourteen-day course has arrived. This annual course ends every year with a visit to the karaoke bar of Brussels. This year is no exception. We stroll towards Boulevard Anspach where O’Reillys karaoke bar awaits…

08-12-2020