Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
A director at a health insurance company once told me the best way to make the board cheerful: give them the feeling that everything is under control and, above all, don't saddle them with a problem. If you do that, they quickly think,…
04-07-2024
It is not all doom and gloom around the current high inflation rate. We have to get used to the fact that prices will rise sharply for years to come. But the ghost of inflation can even be a good thing. When a company is faced with…
19-07-2022
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. – William Arthur Ward An awful lot is happening right now. We live in a world characterized by distrust, gridlocked healthcare,…
16-07-2022
Organizations optimize their self-interests. Little concerned with gaining real insights. Reflecting and learning to embrace feedback will go a long way. Purposely go from efficient to effective. Stop exuberantly adoring KPIs or other…
17-02-2022
To grow, you need customers. This seems like a simple task but in practice is often more difficult than thought. You've pulled out all the stops lately without great success. New impetus is more than welcome in such a situation. Just to…
22-06-2021
Do you feel that not enough is happening in your life, that time is slipping past you? That you want to be more successful? You are not the only one, people everywhere wander aimlessly. Because you are basically just floating around…
16-06-2021
Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…
06-06-2021
It is a drizzly Monday morning. With firm steps, I run up the stairs to the platform. An overcrowded platform waits apathetically for what is to come. Soon the crowd on the platform starts moving nervously. The headlights approaching in…
27-05-2021
It is a coming and going of ambulances, another one is already approaching. The blue flashing lights echo on the walls. After the back door is opened, the ambulance personnel lift the stretcher out. Gasping and gasping for air, the next…
27-05-2021
“ In the end I thought, I'm going to stop this program. It's a very good program, I think. At least a lot has been achieved, let me put it more modestly. But fifteen years is fifteen years. It is beautiful, it was beautiful and has been…
11-12-2020
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