Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
Organizations that want to shape their growth ambitions tackle this on a grand scale from time to time. The familiar marketing mix with the 4-P's - Product, Price, Place & Promotion - is dusted off, customer journeys are made,…
12-03-2025
"No risk, no story. No guts, no glory." Ruud Olijve This is the only real question that should matter within marketing. The only criterion that matters. That you really know how to surprise customers, do something new or funny. No more…
04-07-2024
A director at a health insurance company once told me the best way to make the board cheerful: give them the feeling that everything is under control and, above all, don't saddle them with a problem. If you do that, they quickly think,…
04-07-2024
"Do what you do so well that they will want to see it again and bring their friends." – Walt Disney Retention marketing is a strategy that focuses on retaining existing customers and encouraging repeat purchases. It is an important part…
08-05-2024
Prediction is difficult - particularly when it involves the future. – Mark Twain When future scenarios are needed to future-proof an organization, people go to work to analyze what could happen in their market. They put together a team…
06-05-2024
Marketers are often judged on the inflow of new customers, leaving customer retention greatly underemphasized. Bringing in switchers is what counts. Unfortunately an annoying characteristic of switchers is that they keep moving and…
31-03-2024
The man behind the desk in the blue suit looked at me cynically. “So you are the one who is finally growing our business?” With these words dripping with distrust, I was welcomed by the production manager. The company where I started…
25-02-2024
It is not all doom and gloom around the current high inflation rate. We have to get used to the fact that prices will rise sharply for years to come. But the ghost of inflation can even be a good thing. When a company is faced with…
19-07-2022
Bad distribution, not bad goods, is the main reason for failure - Peter Thiel Distribution is all about being visible enough to your target audience and then how to cleverly distribute your products to them. Because if you want to be…
18-07-2022
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. – William Arthur Ward An awful lot is happening right now. We live in a world characterized by distrust, gridlocked healthcare,…
16-07-2022
'Good marketing can sell once, but only a good product which is available in the right place can sell twice. In the long run your performance reverts to the value you provide.' James Clear Saturday morning and the sun is already showing…
22-04-2022
Today once again a whole stack of advertising flyers fell on the doormat. The discount offers scream for attention from the hallway. Three for ten euros, twenty-five percent off or two for one.... The traveling price circus had once…
29-06-2021
It is already late in the afternoon. We have arrived in a typical English landscape where the hills are as gray as the clouds. The rain is drizzling down relentlessly today. A man in black stands alone and completes the scenery. Proudly…
29-06-2021
To grow, you need customers. This seems like a simple task but in practice is often more difficult than thought. You've pulled out all the stops lately without great success. New impetus is more than welcome in such a situation. Just to…
22-06-2021
Do you feel that not enough is happening in your life, that time is slipping past you? That you want to be more successful? You are not the only one, people everywhere wander aimlessly. Because you are basically just floating around…
16-06-2021
Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…
06-06-2021
There is “brainstorming” in almost every organization. This popular method causes the walls of an office space to be filled with dozens if not hundreds of post-it notes within an hour. The most important ground rule during a…
05-06-2021
Do you ever wander around on social media? The sheer number of sponsored posts from all kinds of coaches is striking. The message from them is essentially the same? They all promise golden mountains of success and new client…
03-06-2021
May I use Google Analytics to understand how visitors use this website? With your consent, analytics cookies are stored and visit data is shared with Google. You can change your choice at any time under Cookie preferences.
