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Thoughts to take further

Notebook

I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.

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29 publications
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Trust your intuition

“The only real valuable thing is intuition.” – Albert Einstein Heard this morning, “intuition is mind in a hurry.” Once I read: “intuition is acquired knowledge”. Or found this one: “intuition is solidified experience”. These are…

20-06-2021

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Why goal setting is so important.

Do you feel that not enough is happening in your life, that time is slipping past you? That you want to be more successful? You are not the only one, people everywhere wander aimlessly. Because you are basically just floating around…

16-06-2021

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Balancing is a verb!

Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…

06-06-2021

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Your line of sight determines where you go!

You look around you. In the distance is your destination. Where? You determine that. While you are on the road, you can change the route towards it. A little to the right, a little to the left. Geese don't do this. They don't choose a…

04-06-2021

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Ambition is waking up before the alarm clock

A brilliant day lies ahead. Last night you already knew. Knowing what tomorrow will be written. It is certain where you are headed. The sun and the birds join in merrily today. The smell of espresso wafting through the house. One of…

04-06-2021

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A washing machine never breaks down on its own!

Turned thousands of times. After each wash, the end comes closer. Time asks kindly for replacement. When not heard, time takes control. The washing machine is forced to stop. Dryer and refrigerator are purchased together. In solidarity…

04-06-2021

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How to learn a new skill within 20 hours!

When was the last time you learned something new? Started something new, briefly pushed yourself, or stepped outside your comfort zone? Some people do this more than others, of course. But if you finally want to learn to play guitar,…

03-06-2021

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How easy is it to destroy motivation?

Are you familiar with the book “Holes” by Louis Sachar? It's about prison life at Camp Green Lake where American youth prisoners toil under the scorching sun. In the Texas desert, they hack, chop and dig for months with nothing but…

03-06-2021

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Opening doors with customers

It is a drizzly Monday morning. With firm steps, I run up the stairs to the platform. An overcrowded platform waits apathetically for what is to come. Soon the crowd on the platform starts moving nervously. The headlights approaching in…

27-05-2021

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Misdiagnosis leads to incorrect treatment

It is a coming and going of ambulances, another one is already approaching. The blue flashing lights echo on the walls. After the back door is opened, the ambulance personnel lift the stretcher out. Gasping and gasping for air, the next…

27-05-2021

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The art of timely quitting!

“ In the end I thought, I'm going to stop this program. It's a very good program, I think. At least a lot has been achieved, let me put it more modestly. But fifteen years is fifteen years. It is beautiful, it was beautiful and has been…

11-12-2020