Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…
06-06-2021
When was the last time you learned something new? Started something new, briefly pushed yourself, or stepped outside your comfort zone? Some people do this more than others, of course. But if you finally want to learn to play guitar,…
03-06-2021
Are you familiar with the book “Holes” by Louis Sachar? It's about prison life at Camp Green Lake where American youth prisoners toil under the scorching sun. In the Texas desert, they hack, chop and dig for months with nothing but…
03-06-2021
It is a coming and going of ambulances, another one is already approaching. The blue flashing lights echo on the walls. After the back door is opened, the ambulance personnel lift the stretcher out. Gasping and gasping for air, the next…
27-05-2021
It is a drizzly Monday morning. With firm steps, I run up the stairs to the platform. An overcrowded platform waits apathetically for what is to come. Soon the crowd on the platform starts moving nervously. The headlights approaching in…
27-05-2021
“ In the end I thought, I'm going to stop this program. It's a very good program, I think. At least a lot has been achieved, let me put it more modestly. But fifteen years is fifteen years. It is beautiful, it was beautiful and has been…
11-12-2020
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