Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
Organizations that want to shape their growth ambitions tackle this on a grand scale from time to time. The familiar marketing mix with the 4-P's - Product, Price, Place & Promotion - is dusted off, customer journeys are made,…
12-03-2025
"Life can only be understood backwards; but it must be lived forwards." Søren Kierkegaard It has been fifty years since my father and I regularly went to a toy store in our small village on weekends to score a Matchbox car. Even larger…
13-02-2025
"No risk, no story. No guts, no glory." Ruud Olijve This is the only real question that should matter within marketing. The only criterion that matters. That you really know how to surprise customers, do something new or funny. No more…
04-07-2024
"Do what you do so well that they will want to see it again and bring their friends." – Walt Disney Retention marketing is a strategy that focuses on retaining existing customers and encouraging repeat purchases. It is an important part…
08-05-2024
Prediction is difficult - particularly when it involves the future. – Mark Twain When future scenarios are needed to future-proof an organization, people go to work to analyze what could happen in their market. They put together a team…
06-05-2024
Marketers are often judged on the inflow of new customers, leaving customer retention greatly underemphasized. Bringing in switchers is what counts. Unfortunately an annoying characteristic of switchers is that they keep moving and…
31-03-2024
The man behind the desk in the blue suit looked at me cynically. “So you are the one who is finally growing our business?” With these words dripping with distrust, I was welcomed by the production manager. The company where I started…
25-02-2024
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them,…
08-09-2023
Point of sale proposition (POSP) involves promotional materials and distribution channels that support the sale of your products. Giving an extra push to the customer to make a purchase. Always with the goal of increasing the attention…
19-07-2022
Bad distribution, not bad goods, is the main reason for failure - Peter Thiel Distribution is all about being visible enough to your target audience and then how to cleverly distribute your products to them. Because if you want to be…
18-07-2022
'Good marketing can sell once, but only a good product which is available in the right place can sell twice. In the long run your performance reverts to the value you provide.' James Clear Saturday morning and the sun is already showing…
22-04-2022
Today once again a whole stack of advertising flyers fell on the doormat. The discount offers scream for attention from the hallway. Three for ten euros, twenty-five percent off or two for one.... The traveling price circus had once…
29-06-2021
It is already late in the afternoon. We have arrived in a typical English landscape where the hills are as gray as the clouds. The rain is drizzling down relentlessly today. A man in black stands alone and completes the scenery. Proudly…
29-06-2021
The very best time of the year has arrived. Enjoying a well-deserved vacation. You are really looking forward to it. The preparation, the trip, the destination, everything has been arranged down to the last detail. This promises to be…
17-06-2021
Philosophy indicates, Science explains, But art shows, and that which it cannot say. - Willem Brakman How creative are you? How creative are they at your work? What about your friends? Ask. You may be surprised by the answers. Through…
09-06-2021
There is “brainstorming” in almost every organization. This popular method causes the walls of an office space to be filled with dozens if not hundreds of post-it notes within an hour. The most important ground rule during a…
05-06-2021
In the factory we make cosmetics, in the store we sell hope. –– Charles Revson: founder of Revlon. It starts with letting go of the belief that your customer is even remotely interested in the features of your product or service. Your…
05-06-2021
Do you ever wander around on social media? The sheer number of sponsored posts from all kinds of coaches is striking. The message from them is essentially the same? They all promise golden mountains of success and new client…
03-06-2021
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