Thoughts to take further
I explore how ideas emerge, why products get stuck and how possibilities become something that works. Sometimes that is about marketing and product development, sometimes about collaboration, health or life itself.
Point of sale proposition (POSP) involves promotional materials and distribution channels that support the sale of your products. Giving an extra push to the customer to make a purchase. Always with the goal of increasing the attention…
19-07-2022
It is not all doom and gloom around the current high inflation rate. We have to get used to the fact that prices will rise sharply for years to come. But the ghost of inflation can even be a good thing. When a company is faced with…
19-07-2022
Bad distribution, not bad goods, is the main reason for failure - Peter Thiel Distribution is all about being visible enough to your target audience and then how to cleverly distribute your products to them. Because if you want to be…
18-07-2022
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. – William Arthur Ward An awful lot is happening right now. We live in a world characterized by distrust, gridlocked healthcare,…
16-07-2022
Intuition is solidified experience and acquired knowledge! And then things don't turn out as expected. You keep running up against your limits. Things have to be different but you just can't seem to turn the tide. Whether it's about…
11-07-2022
'Good marketing can sell once, but only a good product which is available in the right place can sell twice. In the long run your performance reverts to the value you provide.' James Clear Saturday morning and the sun is already showing…
22-04-2022
Twenty-one-year-old Australian Nick Kyrgios is in his tennis match. He is ready to serve.... The crowd is dead silent. Instead of a vicious serve, he hits the ball with a lob to his opponent Mischa Zverev. The ball moves agonizingly…
29-06-2021
Today once again a whole stack of advertising flyers fell on the doormat. The discount offers scream for attention from the hallway. Three for ten euros, twenty-five percent off or two for one.... The traveling price circus had once…
29-06-2021
It is already late in the afternoon. We have arrived in a typical English landscape where the hills are as gray as the clouds. The rain is drizzling down relentlessly today. A man in black stands alone and completes the scenery. Proudly…
29-06-2021
Agitated, you grab the rope with only one goal, getting the opponent over the line! The heels you kick deep into the sand. White knuckles on your hands show how vigorously you grip the rope. The game is simple, to win you must pull the…
29-06-2021
A beautiful summer day, a perfect day for the beach. The youngest children play safely in the waterline, busy with shovels and buckets. Today is one of those days when the most beautiful sandcastles are created. With the greatest effort…
24-06-2021
Life is not just the passing of time. Life is the collection of experiences and their intensity. –– Jim Rohn The clock pushes the hands forward imperturbably. Always making sure they return to their old place every twenty-four hours.…
22-06-2021
To grow, you need customers. This seems like a simple task but in practice is often more difficult than thought. You've pulled out all the stops lately without great success. New impetus is more than welcome in such a situation. Just to…
22-06-2021
The very best time of the year has arrived. Enjoying a well-deserved vacation. You are really looking forward to it. The preparation, the trip, the destination, everything has been arranged down to the last detail. This promises to be…
17-06-2021
Do you feel that not enough is happening in your life, that time is slipping past you? That you want to be more successful? You are not the only one, people everywhere wander aimlessly. Because you are basically just floating around…
16-06-2021
Philosophy indicates, Science explains, But art shows, and that which it cannot say. - Willem Brakman How creative are you? How creative are they at your work? What about your friends? Ask. You may be surprised by the answers. Through…
09-06-2021
Good marketers move back and forth. Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insurance or changing successful products, we prefer to keep everything the same. Sticking…
06-06-2021
In the factory we make cosmetics, in the store we sell hope. –– Charles Revson: founder of Revlon. It starts with letting go of the belief that your customer is even remotely interested in the features of your product or service. Your…
05-06-2021
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