Organizations that want to shape their growth ambitions tackle this on a grand scale from time to time. The familiar marketing mix with the 4-P's - Pr...

"I like to listen. I have learned a great deal from listening carefully. Most people never listen." Ernest Hemingway   And then there was ...

"Life can only be understood backwards; but it must be lived forwards." Søren Kierkegaard It has been fifty years since my father and I r...

‘Truth, like light, dazzles. Lie, on the other hand, is a beautiful twilight that raises every object.’ The Fall - Clamence (Al...

Waiting, she looks around, not knowing what the outcome behind this door will bring. Will she keep the door closed or is her curiosity for change simp...

  “Work hard in silence, let your success be your noise.” Anonymous Work hard in silence and resounding success will follo...

"No risk, no story. No guts, no glory." Ruud Olijve This is the only real question that should matter within marketing. The only criter...

A director at a health insurance company once told me the best way to make the board cheerful: give them the feeling that everything is under control ...

We all face conflicts from time to time; there is nothing wrong with that in itself. Yet conflicts often make us feel bad. Especially if there have be...

“You will meet two kinds of people in life: ones who build you up and ones who tear you down.But in the end, you will thank them both”...

“Philosophy interprets, science explains, but art shows,and that which it cannot say.”– Willem Brakman We can agree t...

"Do what you do so wellthat they will want to see it againand bring their friends."  – Walt Disney Retention marketing is a strategy ...

Prediction is difficult - particularly when it involves the future. – Mark Twain When future scenarios are needed to future-proof an ...

When British Prime Minister Harold Macmillan was asked what the greatest challenge for a statesman was, he replied, “Events, dear boy, events. T...

Marketers are often judged on the inflow of new customers, leaving customer retention greatly underemphasized. Bringing in switchers is what counts. U...

The man behind the desk in the blue suit looked at me cynically. “So you are the one who is finally growing our business? With these words dripp...

The way to get good ideas is to get lots of ideas and throw the bad ones away. – Linus Pauling  It is sometimes very good to have a b...

You are what you feel! Our senses play a relevant role in generating our feelings and even determines our behavior. How? Whatever we perceive with our...

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things diffe...

Successful team performance is not achieved by haphazardly putting people together. A high-performing team consists of people who really trust each ot...

Every day we read the news in which some cesspool is opened where the creeping odor is truly unbearable. It especially stinks when someone has not fol...

Dreaming about water. Any mighty ship can float on it. Setting course to desired destinations. No matter how much water there is. Ships don't sink bec...

Point of sale proposition (POSP) involves promotional materials and distribution channels that support the sale of your products. Giving an extra push...

It is not all doom and gloom around the current high inflation rate. We have to get used to the fact that prices will rise sharply for years to come. ...

Bad distribution, not bad goods,is the main reason for failure - Peter Thiel  Distribution is all about being visible enough to your ta...

The pessimist complains about the wind;the optimist expects it to change;the realist adjusts the sails. – William Arthur Ward An awful lot...

Intuition issolidified experience andacquired knowledge! And then things don't turn out as expected. You keep running up against your limits. Thi...

'Good marketing can sell once, but only a good product which is available in the right place can sell twice.In the long run your performance reverts...

Organizations optimize their self-interests. Little concerned with gaining real insights. Reflecting and learning to embrace feedback will go a long w...

Looking out the window, I see the screeching gulls.There are many of them screaming loudly.Living on the simple waves of sound.Thus guarding their ter...

A government that dismantles the connecting social shell and even chooses to strengthen the controlling and repressive shell under the guise of a smal...

Never underestimate the person who is processing trauma. This person has seen through the darkest places the world holds but is still standing before ...

It is already late in the afternoon. We have arrived in a typical English landscape where the hills are as gray as the clouds. The rain is drizzling d...

Today once again a whole stack of advertising flyers fell on the doormat. The discount offers scream for attention from the hallway. Three for ten eur...

Twenty-one-year-old Australian Nick Kyrgios is in his tennis match. He is ready to serve.... The crowd is dead silent. Instead of a vicious serve, he ...

My self of thirty years has returned Of, “Sure, black and white” and “I'm right!” He nuances with his mind Th...

A beautiful summer day, a perfect day for the beach. The youngest children play safely in the waterline, busy with shovels and buckets. Today is one o...

To grow, you need customers. This seems like a simple task but in practice is often more difficult than thought. You've pulled out all the stops latel...

Life is not just the passing of time.Life is the collection of experiences and their intensity. –– Jim Rohn The clock pushes the han...

“The only real valuable thing is intuition.”– Albert Einstein Heard this morning, “intuition is mind in a hurry.”On...

The very best time of the year has arrived. Enjoying a well-deserved vacation. You are really looking forward to it. The preparation, the trip, the de...

If a farmer can't swim.... it's because of the water. It was a favorite saying of my father. Often heard during my childhood. The farmer always has a...

Do you feel that not enough is happening in your life, that time is slipping past you? That you want to be more successful? You are not the only one, ...

Do you have an idea to improve the world? Or do you see opportunities to create an innovative service? Are you still looking for partners? Are you loo...

Philosophy indicates,Science explains,But art shows, and that which it cannot say. - Willem Brakman How creative are you? How creative are they ...

Good marketers move back and forth.Balancing between customer and organization. Why are we so afraid of change? Whether it's switching health insuran...

Even at a young age, I could become completely absorbed in all kinds of stories. In my youth, it was the adventures of Old Shatterhand that I could dr...

There is “brainstorming” in almost every organization. This popular method causes the walls of an office space to be filled with dozens if...

In the factory we make cosmetics,in the store we sell hope. –– Charles Revson: founder of Revlon. It starts with letting go of the belie...

You look around you.In the distance is your destination.Where? You determine that.While you are on the road, you can change the route towards it.A lit...

A brilliant day lies ahead.Last night you already knew.Knowing what tomorrow will be written.It is certain where you are headed.The sun and the birds ...

Turned thousands of times. After each wash, the end comes closer. Time asks kindly for replacement. When not heard, time takes control....

Are you familiar with the book “Holes” by Louis Sachar? It's about prison life at Camp Green Lake where American youth prisoners toil unde...

Do you ever wander around on social media? The sheer number of sponsored posts from all kinds of coaches is striking. The message from them is essenti...

We make choices every day. It starts at breakfast; a sandwich or a yogurt? What are we eating tonight? Should I switch health insurance companies this...

When was the last time you learned something new? Started something new, briefly pushed yourself, or stepped outside your comfort zone? Some people do...

Why are people so eager to buy new things? That's because people want progress in their lives. If they have realized that this is possible with your p...

‘Shall we go away for a wonderful weekend?’ I will not let this question pass me by. A wonderful weekend away. Berlin, Vienna or Oslo! The...

An economic crisis is timeless. Every now and then, all economies worldwide are hit by a brutal recession. This happened with the stock market crash o...

“Facts tell, but stories sell”. Even in ancient times, story had an important role. People have always loved telling and relaying stories...

It is a drizzly Monday morning. With firm steps, I run up the stairs to the platform. An overcrowded platform waits apathetically for what is to come....

It is a coming and going of ambulances, another one is already approaching. The blue flashing lights echo on the walls. After the back door is opened,...

On a stormy Sunday afternoon in April, I walk along the coast. The wind rages over the waves. Waves with white heads smash themselves on the beach. Ag...

It is summer 2001 and I walk somewhat hesitantly into the small barbershop Figaro on Begijnensteeg in Amsterdam. This salon was on a side street of th...

The idea of waking up early and sitting down at your desk with a fragrant cappuccino early, knowing what needs to be done that day and what you need t...

We love flowers. Giving roses, tulips, lilies and other flowers ensures that we make people happy. But when are flowers, flowers and when are weeds? W...

During my holiday in the south of France, I strolled along the boulevard with my daughters. The sun had done its job very well that day and allowed it...

“We choose to go to the Moon in this decade and do the other things, not because they are easy"​ Our first conversation was a few yea...

The flag flies proudly on Liberation Day. It's a beautiful day and the wind is blowing the flag full of life. A living flag shows itself as a symbol o...

“ In the end I thought,I'm going to stop this program.It's a very good program, I think.At least a lot has been achieved, let me put it more mod...

“We choose to go to the Moon in this decade and do the other things,not because they are easy,but because they are hard; because that goal will ...

‘Mama, just killed a man. Put a gun against his head, Pulled my trigger, now he’s dead. Mama, life had just begun, But...

This is an urgent call for corporate espionage. That, like a real James Bond, you are appropriating information about a competing company, with the ai...